New Holland will participate at the World FIRA 2025: innovation and automation in farming, the premier event for agricultural robotics and automation. Held from February 4th to 6th, 2025, in Toulouse, France, the event brings together farmers, OEMs, start-ups, scientists, and investors to shape the future of agriculture. Visit New Holland at booth #36 to explore groundbreaking technologies driving productivity and sustainability in modern farming.
Having participated in World FIRA since its first edition in 2016, New Holland recently signed a multi-year agreement with the show, further highlighting its commitment to innovation in farming.
New Holland’s Innovations at World FIRA 2025
At World FIRA 2025, New Holland will showcase its latest solutions in precision farming and automation, developed to enhance grower productivity and sustainability. Attendees will have the opportunity to explore the brand’s groundbreaking technologies.
- Advanced Vision Assisted Guidance for Specialty Tractors:
This innovative system, recognized with an EIMA Technical Innovation Award, uses LiDAR vision technology combined with simultaneous localization and mapping (SLAM) algorithms to replace traditional GPS navigation.
Currently in testing, the system autonomously steers tractors along rows and at row ends while controlling rear-mounted implements. It eliminates risks associated with GPS signal loss due to canopy coverage, netting, or challenging terrains, ensuring accurate and efficient operations.
Enhancing Farming Efficiency and Sustainability
By reducing the need for manual intervention, this technology allows less skilled operators to perform complex tasks and frees experienced growers from repetitive work. This enables them to focus on value-added activities, such as optimizing inter-row applications and achieving precise sprayer coverage, all while minimizing waste and soil pollution.
Visit New Holland at Booth #36
New Holland invites all attendees to visit their booth to learn more about their innovative agricultural solutions and meet their team of experts. For more information about their participation in World FIRA 2025, visit the official website: world-fira.com.
Title: New Holland at FIRA 2025: Innovation and Automation in Farming
Source: New Holland Agriculture
